In the ever-evolving world of marketing, small businesses are discovering that over-the-top (OTT) advertising—those commercials you see on streaming platforms like Hulu and Roku—can be a game-changer. With monthly budgets ranging from $1,000 to $5,000, here are three real-life examples of companies that struck gold with OTT ads:
1. Purple Mattress: From Egg-cellent Ads to Soaring Sales
Remember the mattress company that used raw eggs to prove their product’s comfort? Purple Mattress launched in 2015 and faced stiff competition in the bedding industry. They allocated around $3,000 monthly for OTT advertising, creating quirky videos like the “Human Egg Drop Test” to showcase their mattress’s unique features. These ads not only went viral but also led to a significant boost in sales, with revenues surpassing $100 million annually
2. Rhone Apparel: Activewear That Actively Grew
Rhone Apparel, specializing in men’s activewear, sought to expand its market reach. With a monthly spend of approximately $2,500, they produced high-quality OTT ads highlighting their products’ performance and style. By targeting fitness enthusiasts on streaming platforms, Rhone saw a notable increase in online sales and brand recognition, eventually becoming the Official On-Course Apparel Partner of the LPGA Tour and Epson Tour
3. Windmill Air: Cooling the Market with Innovative Ads
Windmill Air, known for eco-friendly air conditioning units, aimed to disrupt the traditional HVAC market. Investing around $4,000 monthly in OTT advertising, they emphasized their products’ energy efficiency and sleek design. Their targeted ads reached environmentally conscious consumers, leading to a significant uptick in sales and the launch of new products, including a high-performance air purifier
The Moral of the Story?
Consistent OTT advertising, even with a modest budget, can yield substantial returns. By crafting engaging content and strategically targeting the right audience, small businesses can amplify their brand presence and drive sales. So, if you’re considering OTT ads, take a cue from these success stories and start streaming your way to success!
Book a free consultation with Dave to see how affordable it is to grow your business with OTT advertising!
For a closer look at Purple Mattress’s innovative advertising, check out their “Human Egg Drop Test” commercial:
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