by Dave Sturgeon | Oct 8, 2024 | Advertising, Budgeting, Marketing, Uncategorized
The average small business in the United States typically spends between 7% and 8% of its annual revenue on marketing. When broken down monthly, this generally translates to approximately $500 to $2,000 per month, depending on the business’s total revenue....
by Dave Sturgeon | Oct 7, 2024 | Advertising, Marketing, OTT, Uncategorized
In today’s digital landscape, Over-The-Top (OTT) advertising has emerged as a powerful tool for small businesses seeking to connect with local audiences in a more direct and measurable way. What is OTT? Over-The-Top (OTT) refers to the delivery of video content...
by Dave Sturgeon | Oct 1, 2024 | Uncategorized
The History and Rise of Podcast Listening in Canada Podcasts have grown from a niche medium to a mainstream form of entertainment in Canada, following global trends of audio consumption. The journey began in the mid-2000s, but it wasn’t until the early 2010s that...
by Dave Sturgeon | Sep 25, 2024 | Uncategorized
The Power of Combining SMART TV Advertising with Social Mirror for Local Business Growth: A Game-Changer for Underserved Communities In smaller communities where traditional broadcast TV and radio may not fully reach or serve local audiences, advertising can be a...
by Dave Sturgeon | Sep 19, 2024 | Uncategorized
How Can Political Candidates Use Digital for the 2024 Election? It’s hard to believe that in just a few weeks we will be voting for the 47th president of the United States, along with several other positions. We’re seeing and hearing political ads for everything...
by Dave Sturgeon | Sep 17, 2024 | Uncategorized
Do I Really Need to Advertise Consistently? History has shown that businesses fail when the marketing plan to attract customers is “Hope and Pray!” Consistency in advertising is critical for building and maintaining a strong brand presence. It serves as...
