by Dave Sturgeon | Dec 19, 2024 | Advertising, OTT
The Christmas and New Year’s holidays aren’t just a season of joy, celebration, and togetherness; they are also a goldmine for brands leveraging Over-the-Top (OTT) platforms to reach highly engaged audiences. For advertisers and marketers, understanding...
by Dave Sturgeon | Dec 4, 2024 | Advertising, Marketing, Online Audio and Podcasts, OTT, Social Media
“5 Proven Advertising Strategies to Attract More Customers During the Holiday Season” The holiday season is a make-or-break time for many small businesses. Whether you’re looking to boost foot traffic or increase online sales, these advertising...
by Dave Sturgeon | Oct 17, 2024 | Advertising, Marketing, OTT
In the ever-evolving world of marketing, small businesses are discovering that over-the-top (OTT) advertising—those commercials you see on streaming platforms like Hulu and Roku—can be a game-changer. With monthly budgets ranging from $1,000 to $5,000, here are three...
by Dave Sturgeon | Oct 7, 2024 | Advertising, Marketing, OTT, Uncategorized
In today’s digital landscape, Over-The-Top (OTT) advertising has emerged as a powerful tool for small businesses seeking to connect with local audiences in a more direct and measurable way. What is OTT? Over-The-Top (OTT) refers to the delivery of video content...
by Dave Sturgeon | Mar 14, 2024 | OTT
OTT effectiveness can be measured. How often do you ask someone, “What’s a good show you are binge watching right now?” or “I need a good new show to watch?” Probably a lot nowadays. Over the past few years, the rise of OTT (Over-The-Top) services and streaming...
