by Dave Sturgeon | Dec 19, 2024 | Advertising, OTT
The Christmas and New Year’s holidays aren’t just a season of joy, celebration, and togetherness; they are also a goldmine for brands leveraging Over-the-Top (OTT) platforms to reach highly engaged audiences. For advertisers and marketers, understanding...
by Dave Sturgeon | Dec 4, 2024 | Advertising, Marketing, Online Audio and Podcasts, OTT, Social Media
“5 Proven Advertising Strategies to Attract More Customers During the Holiday Season” The holiday season is a make-or-break time for many small businesses. Whether you’re looking to boost foot traffic or increase online sales, these advertising...
by Dave Sturgeon | Oct 17, 2024 | Advertising, Marketing, OTT
In the ever-evolving world of marketing, small businesses are discovering that over-the-top (OTT) advertising—those commercials you see on streaming platforms like Hulu and Roku—can be a game-changer. With monthly budgets ranging from $1,000 to $5,000, here are three...
by Dave Sturgeon | Oct 8, 2024 | Advertising, Budgeting, Marketing, Uncategorized
The average small business in the United States typically spends between 7% and 8% of its annual revenue on marketing. When broken down monthly, this generally translates to approximately $500 to $2,000 per month, depending on the business’s total revenue....
by Dave Sturgeon | Oct 7, 2024 | Advertising, Marketing, OTT, Uncategorized
In today’s digital landscape, Over-The-Top (OTT) advertising has emerged as a powerful tool for small businesses seeking to connect with local audiences in a more direct and measurable way. What is OTT? Over-The-Top (OTT) refers to the delivery of video content...
by Dave Sturgeon | Oct 4, 2024 | Advertising, Marketing
Why “No Funds for Marketing” is a Risky Excuse It’s common for businesses to say, “I don’t have the funds for marketing right now.” While this may seem like the only way to cut costs, it can actually do more harm than good. Marketing...
