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If you’re looking for advertising or recruiting solutions that are highly effective, targetable, trackable, and affordable!
Welcome to the Giant Rock Media Marketing Tips blog!
Here, you’ll find expert insights and strategies drawn from over 40 years of experience in the media and advertising industry. Our blog posts are tailored to help growth-minded businesses dominate their markets through effective, trackable, and innovative advertising solutions. From deep dives into advanced digital marketing techniques to practical advice on traditional media, each post is designed to empower you with the knowledge to enhance your outreach and drive tangible results. Expect to engage with content that combines humor, empathy, and likability, all while leveraging the latest in AI-driven targeting and digital strategies. Join us as we explore the best practices that have enriched industry-leading businesses and can do the same for you.
Out of Sight. Out of Mind. Out of Business.
Do I Really Need to Advertise Consistently? History has shown that businesses fail when the marketing plan to attract customers is "Hope and Pray!" Consistency in advertising is critical for building and maintaining a strong brand presence. It serves as the foundation for creating trust, recognition, and reliability in the eyes of the consumer. Whether it’s a small local business or a global...
Hey hang on just a friggin’ second …
How Does My Phone Know What I'm Thinking?? We’ve all been there. You’re scrolling through Facebook, and you see an ad that was for something you were JUST talking about! How in the world did they know? If you type in “does Facebook” on Google, the first auto populated option is “does Facebook listen on your phone”. I had a similar moment just the other day where I hopped on Facebook and saw an...
SoCal ‘Season’ Just About Here
Are You Reaching Road Warriors This Tourist Season? When looking at the days of the week, my favorite day isn’t Saturday or Sunday, or even Friday; it’s Thursday. Thursday is when you’re close to the weekend and you have the whole weekend to look forward to, including a Friday night. September is my version of Thursday when it comes to months because we are getting so close to our busy season in...
Tell Me I’m Pretty
How important is creative in digital advertising? In the fast-paced world of digital advertising, where attention spans are fleeting and competition is fierce, the importance of ad creative cannot be overlooked. It’s not just about being present in the digital realm; it’s about standing out, capturing your audience’s attention, and compelling them to take action. Let’s take a look into the...
Is Your Plumbing Business Leaking Customers?
Attract and Retain Customers with Digital Advertising My water heater broke and while I am somewhat of a handyman, I didn't feel confident enough in my skills to fix it myself. That means I need to call a plumbing company to come to my rescue before my garage turns into a swimming pool (which, in theory, would be nice to have too). The question is, who do I call? Why do I call them? But, most...
How Many People Saw My Ad and Came to My Store?
Can Giant Rock Media really help me do that? Advertising methods have evolved significantly throughout history. In the early days of business, long before the digital age, companies used various strategies to promote their products and services. During the Middle Ages, local markets were common and town criers played a significant role in advertising. They would announce the arrival of merchants...
Ready for Rockin’ Scroll?
What are Scrolling Banner Ads? Eat. Sleep. Scroll. We all do it. Whether you are mindlessly scrolling social media, scrolling through an article you’re reading, or vigorously scrolling to get to the bottom of a page to just get the darn recipe (this one drives me nuts!), it has just become second nature to scroll. While we are all used to that kind of scrolling, Mobile Conquesting ads...
Using Local Radio for Recruitment and Retention
Ready for primetime? Let's talk! Giant Rock Media, Joshua Tree CA
Can I Reach New Customers Who Listen to Podcasts?
Podcasts and Online Audio – Is it HEAR to stay? So many listeners out there, but how much are we listening? Personally, I would say I spend 2-3 hours a day listening to some type of online audio. In our household alone we account for 7 hours a day, at least! The average user of online audio spends about 16 hours and 43 minutes a week! So, to answer the above question we are listening A LOT! How...
Digital Postcards Your Customer Can Click On!
Are You Using your database to Target Consumers? You make one for the week, you make one for your groceries, you make one before going on vacation, and you even make one for the big guy in red to check over in December, and he does that twice. Lists. They have been around forever and are very helpful for making sure you don’t forget anything, and that you get what you need to get done, done....