BRAND NEWS
If you’re looking for advertising or recruiting solutions that are highly effective, targetable, trackable, and affordable!
Welcome to the Giant Rock Media Marketing Tips blog!
Here, you’ll find expert insights and strategies drawn from over 40 years of experience in the media and advertising industry. Our blog posts are tailored to help growth-minded businesses dominate their markets through effective, trackable, and innovative advertising solutions. From deep dives into advanced digital marketing techniques to practical advice on traditional media, each post is designed to empower you with the knowledge to enhance your outreach and drive tangible results. Expect to engage with content that combines humor, empathy, and likability, all while leveraging the latest in AI-driven targeting and digital strategies. Join us as we explore the best practices that have enriched industry-leading businesses and can do the same for you.
Benefit From Spike in Holiday OTT Viewing
The Christmas and New Year's holidays aren't just a season of joy, celebration, and togetherness; they are also a goldmine for brands leveraging Over-the-Top (OTT) platforms to reach highly engaged audiences. For advertisers and marketers, understanding the seasonal surge in OTT viewership and capitalizing on this trend can mean turning holiday cheer into measurable results. Why OTT Viewership...
How to Attract More Customers During the Holiday Season
"5 Proven Advertising Strategies to Attract More Customers During the Holiday Season" The holiday season is a make-or-break time for many small businesses. Whether you're looking to boost foot traffic or increase online sales, these advertising strategies can help your business stand out and grow your customer base. 1. Harness Local OTT Advertising Streaming platforms have become a go-to...
How Three Small Businesses Found Big Success with OTT Advertising
In the ever-evolving world of marketing, small businesses are discovering that over-the-top (OTT) advertising—those commercials you see on streaming platforms like Hulu and Roku—can be a game-changer. With monthly budgets ranging from $1,000 to $5,000, here are three real-life examples of companies that struck gold with OTT ads: 1. Purple Mattress: From Egg-cellent Ads to Soaring Sales Remember...
How Much Should You be Spending on Marketing?
The average small business in the United States typically spends between 7% and 8% of its annual revenue on marketing. When broken down monthly, this generally translates to approximately $500 to $2,000 per month, depending on the business's total revenue. However, the exact amount can vary widely based on several factors, including industry, business size, growth objectives, and specific...
OTT Advertising: A Game Changer for Small Businesses Across America
In today’s digital landscape, Over-The-Top (OTT) advertising has emerged as a powerful tool for small businesses seeking to connect with local audiences in a more direct and measurable way. What is OTT? Over-The-Top (OTT) refers to the delivery of video content through the internet, bypassing traditional cable or satellite services. Viewers consume OTT content on connected devices such as smart...
The Cost of Inaction
Why "No Funds for Marketing" is a Risky Excuse It's common for businesses to say, "I don’t have the funds for marketing right now." While this may seem like the only way to cut costs, it can actually do more harm than good. Marketing isn't just an expense—it's an investment in the growth and future of your business. Delaying advertising means missing key opportunities to build your brand,...
Top 10 Podcasts in Canada
The History and Rise of Podcast Listening in Canada Podcasts have grown from a niche medium to a mainstream form of entertainment in Canada, following global trends of audio consumption. The journey began in the mid-2000s, but it wasn’t until the early 2010s that podcasting gained significant traction, particularly after the success of groundbreaking shows like Serial in 2014. This true crime...
Small Market Advertisers: No Local TV? No Problem!
The Power of Combining SMART TV Advertising with Social Mirror for Local Business Growth: A Game-Changer for Underserved Communities In smaller communities where traditional broadcast TV and radio may not fully reach or serve local audiences, advertising can be a challenge for businesses. However, combining Over-The-Top (OTT) advertising with Social Mirror is proving to be a highly effective...
Reach Customers listening to Online Audio and Podcasts
The Rise of Podcast and Online Audio Advertising Over the Past Decade Over the past decade, podcasting and online audio have emerged as powerful platforms for advertisers, revolutionizing how brands engage with consumers. As podcast and online audio listenership grew significantly—especially after 2014—advertisers increasingly recognized these channels as high-impact tools for reaching targeted...
Running for Office? Giant Rock Media Can Help!
How Can Political Candidates Use Digital for the 2024 Election? It’s hard to believe that in just a few weeks we will be voting for the 47th president of the United States, along with several other positions. We're seeing and hearing political ads for everything from local school board elections to county elections. Gone are the days when political campaigns relied solely on traditional methods...